New YouTube service tells video creators who’s watching
Contributors to the popular video-sharing site YouTube can now find details about who’s watching their videos and when.
YouTube Insight is a free program that breaks down how many times users start a video, viewership by date and region of viewers, tracked using IP addresses.
Some data will be limited to paid advertisers such as how many viewers make it through 25 per cent, 50 per cent or all of a video.
Until Insight, posters could only get limited data on their videos from the site, such as how many times it had been viewed or commented on.
The new service “turns YouTube into one of the world’s largest focus groups,” said Tracy Chan, a YouTube product manager, in a blog entry announcing Insight.
Chan said posters can “also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.”
Source CBC.CA
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